Past Free Webinar – January 21, 2015

Empower Change Through Advocacy

with Jodi Boyne, V.P. Public Relations, LeadingAge Minnesota

Handout – Empower Change Through Advocacy

Advocacy is about making your issues heard and working to empower change. This webinar will provide an overview of advocacy and review the five steps of effective advocacy: planning, development, recruitment, engagement and evaluation.

Topics include:

  • Purpose, principles and objectives of advocacy
  • Core essentials for an effective advocacy campaign
  • Amplify your voice through effective coalitions
  • Mobilize resources
  • Best practices, strategies and tools of successful advocacy

Boyne-JodiJodi Boyne, Vice President of Public Relations for LeadingAge Minnesota
Jodi is responsible for helping shape and advance the Association’s brand, goals and strategic priorities. Jodi came to LeadingAge Minnesota with more than 25 years of experience in media relations, public affairs and crisis communications.

She has provided strategic communications counsel to executive leadership teams in the public, private and nonprofit sectors, and has more than a decade of experience in legislative relations including key public affairs positions with Minnesota House of Representatives and the Minnesota Pollution Control Agency. Jodi holds a BA in journalism and political science from the University of St. Thomas and was a Policy Fellow at the Humphrey School of Public Affairs.